The reach of the internet has made it a fantastic platform for marketing. Business can reach to an innumerable number of people and prospective buyers, through effective and customized online marketing tools and technique.
When a visitor lands on any page of your website, by clicking on some online advertisement, then the page to which the click takes the visitor is called the “landing page.” A display ad, a Google ad or any other advertisement can bring a web visitor to any page of your website.
Making of landing pages requires some attention and research. You may get early hits with your ill-crafted pages, but in the long run, the meticulously created and well-directed landing pages are far better in terms of sales generation and revenue. Hence, before you create a landing page for your business, product or service, you must ask yourself a few questions.
What goal am I following?
Any task is well followed and successful when you have a clear goal in mind. What would you like the visitor to do on the landing page? Buy a new service or product? Fill an online form or survey? Sign-up for a free e-catalogue, booklet or a newsletter? By clearly setting the goals, you would be able to place the ads at more relevant and fruitful locations, and would also be able to get the more specific and targeted visitors and consumers.
Who are my competitors?
You can always follow what is working right for your competitors. Look for the exclusive deals and offers they are offering on the landing pages, the kind of content and conversations they are taking part in, and other kinds of similar or other stuff.
Who is the target audience for my business?
This is one of the more important questions. Know your customer inside out if you want to have a specific advantage in terms of customer care and customer retention. Know the aspirations and dreams of the consumers and try to exceed them, in order to get the best results.
What are the ideal spots for the online ads?
Online ads must be placed with precision so that they can drive in the right consumers.
Creating The Best Landing Page
Now that you know how to begin with creating landing pages that are most successful in terms of consumer “hits” and can provide for sales generation, and consumer retention/satisfaction, here are some tips that will help you to make the best of landing pages.
Make the pages interesting, sweet and tidy
Fill in the right, precise and interesting information on the landing pages. Unnecessary information and loads of irrelevant content may drive the visitor away from the landing page before he/she makes a purchase. See to it that the page is tidy and free of clutter and nuisance. The content should be informative, rich, fresh and relevant so that it inspires the customer to buy your offering and makes him/her trust your brand.
Drive inwards, not outwards
The best of landing pages limit all the exit points (for instance the hyperlinks) so that the visitor stays on your page longer.
Keep the barriers at their minimum
A seamless and integrated web landing page design provides for easy conversions. See to it that the next steps on your page are “minimum” and can be easily followed in a very obvious manner. Anything here should be attractive whether it’s an e-cart, a download or a form submission.
The Call-To-Action is as important as the landing page itself and motivates the visitor to reach for what you are offering. Include the call-to-action in the main headline of the text, as well as on the bottom of it or the bottom button. The display of the action quote should be in very crisp and bold manner. Clearly describe in the text what you want the consumer to do, and make it more of a “now” thing, to be done immediately.
Engage and attract
Words can be very engaging. The use of the word “now” makes your visitors think what they stand to gain if they get the offer immediately. Use of the word ”you” makes for a more intimate and friendly conversation. You have to keep the visitors engaged, and use of good and precise keywords help you to so easily.
Give due importance to the visitor
Visitors care for only the topmost offers, and they are always looking for the number#1 offering. Limit the talks about yourselves and tell them what positive impact the product could have on their life. You can also use videos for describing your offering better, and for making them “simple” to be understood. See to it that the offer is incredible and unmatched. Have a classy and elegant page that has the sright amounts of high-quality and relevant images.
Provide for continuity
See to it that the PPC ad campaign keywords are in the continuum to your landing page. This ensures the visitors that they on a right path.
Ask for minimum information
Only ask the minimum, specific and right questions to the customer so that he/she is not skeptical. You can always have the social media “share” buttons, though.
Mobile friendliness is great, and if your website has it, then it can surely get you loads of revenue. End your offer with a “Thank You “note and be friends with the customer through any means, for retaining him/her for future as well